{"product_id":"etude-soon-jung-whip-cleanser-150ml","title":"ETUDE Soon Jung pH 6.5 Whip Cleanser | Sensitive Skin Foam Cleanser (150ml)","description":"\u003cbody\u003e\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n\u003cstyle\u003e\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n  body { font-family: 'DM Sans', sans-serif; background: #f6f5f1; color: #262420; font-size: 16px; line-height: 1.7; }\n  .preview-shell { max-width: 840px; margin: 0 auto; padding: 2rem 1.5rem 5rem; }\n\n  .sj-wrap { font-family: 'DM Sans', sans-serif; color: #262420; }\n\n  .sj-hero {\n    background: linear-gradient(135deg, #eef2ea 0%, #dce8dc 100%);\n    border-radius: 8px; padding: 1.6rem 1.5rem; margin-bottom: 1.75rem;\n  }\n  .sj-hero .eyebrow { font-size: 10.5px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: #4a6b4d; margin-bottom: 0.5rem; }\n  .sj-hero .headline { font-family: Georgia, serif; 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flex-shrink: 0; margin-top: 1px; }\n  .sj-auth-text { font-size: 0.82rem; line-height: 1.65; color: #bcd6bd; }\n  .sj-auth-text strong { display: block; font-size: 0.84rem; color: #fff; font-weight: 700; margin-bottom: 3px; letter-spacing: 0.04em; text-transform: uppercase; }\n\n  @media (max-width: 600px) {\n    .sj-forwho ul { grid-template-columns: 1fr; }\n    .sj-hero .headline { font-size: 1.3rem; }\n  }\n\u003c\/style\u003e\n\n\n\u003cdiv class=\"preview-shell\"\u003e\n\n\u003cdiv class=\"sj-wrap\"\u003e\n\n  \u003cdiv class=\"sj-hero\"\u003e\n    \u003cdiv class=\"eyebrow\"\u003eETUDE · Soon Jung Line · pH 6.5 · Est. 1985\u003c\/div\u003e\n    \u003cdiv class=\"headline\"\u003eMost Cleansers Strip Your Barrier.\u003cbr\u003e\u003cem\u003eThis One Was Built Not To.\u003c\/em\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"subline\"\u003eA weakly-acidic, pre-whipped foam cleanser made for skin that reacts to everything else. 13 ingredients. No fragrance, no sulfates, no silicones. Just Panthenol, Madecassoside, and a pH that respects your skin instead of fighting it.\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"sj-badges\"\u003e\n    \u003cspan class=\"sj-badge g\"\u003epH 6.5 — Weakly Acidic\u003c\/span\u003e\n    \u003cspan class=\"sj-badge g\"\u003e98.9% Naturally-Derived\u003c\/span\u003e\n    \u003cspan class=\"sj-badge n\"\u003eFragrance-Free\u003c\/span\u003e\n    \u003cspan class=\"sj-badge n\"\u003eSulfate-Free\u003c\/span\u003e\n    \u003cspan class=\"sj-badge n\"\u003eSilicone-Free\u003c\/span\u003e\n    \u003cspan class=\"sj-badge g\"\u003eHypoallergenic\u003c\/span\u003e\n    \u003cspan class=\"sj-badge g\"\u003eEWG Green-Rated Ingredients\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"sj-label\"\u003eWhat It Is\u003c\/p\u003e\n  \u003cp class=\"sj-intro\"\u003e\n    ETUDE Soon Jung Whip Cleanser is a pre-aerated foam facial cleanser formulated for sensitive, reactive, and easily-irritated skin. It dispenses already whipped into a soft, dense foam — no foam net, no working it up between your hands — so skin contact time and friction stay low from the first touch. Built on a short, deliberately minimal ingredient list centered on Panthenol and Madecassoside, it cleanses without leaving the tight, stripped feeling that follows most foaming cleansers.\n  \u003c\/p\u003e\n\n  \u003cp class=\"sj-label\"\u003eWhy It's Different\u003c\/p\u003e\n  \u003cdiv class=\"sj-why\"\u003e\n    \u003cdiv class=\"why-title\"\u003eThe pH number on the label actually matters here.\u003c\/div\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMost foaming cleansers sit around pH 9–10\u003c\/strong\u003e — alkaline enough to disrupt the skin's naturally acidic barrier with every wash, which is a large part of why cleansing so often leaves skin feeling tight or reactive afterward.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eThis one is formulated at pH 6.5\u003c\/strong\u003e — close to skin's own slightly acidic range — so it cleanses without pushing the barrier into the same alkaline shock.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003ePre-whipped, not hand-lathered.\u003c\/strong\u003e The foam comes out of the pump already built. Less rubbing, less friction, less time actives spend working against you instead of for you.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003e13 ingredients, no filler.\u003c\/strong\u003e No fragrance, no dye, no silicone, no sulfate surfactants, no mineral oil. What's left is what's doing the work — nothing added just to make it smell or feel like \"more.\"\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"sj-label\"\u003eKey Ingredients\u003c\/p\u003e\n  \u003cdiv class=\"sj-stack\"\u003e\n\n    \u003cdiv class=\"sj-active\"\u003e\n      \u003cdiv class=\"sj-active-top\"\u003e\n        \u003cdiv class=\"sj-active-name\"\u003ePanthenol (Pro-Vitamin B5)\u003c\/div\u003e\n        \u003cspan class=\"sj-active-tag\"\u003eHydration + Repair\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cp\u003eA humectant that binds water to the skin and penetrates into deeper layers more effectively than many other hydrators. Supports the skin's own lipid production, which is central to a functioning barrier, and has a documented calming effect that helps offset irritation from other ingredients in a formula.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"sj-active\"\u003e\n      \u003cdiv class=\"sj-active-top\"\u003e\n        \u003cdiv class=\"sj-active-name\"\u003eMadecassoside\u003c\/div\u003e\n        \u003cspan class=\"sj-active-tag\"\u003eCentella Asiatica Extract\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cp\u003eOne of the primary active compounds isolated from Centella Asiatica (Gotu Kola), and the one most specifically associated with calming visible redness and supporting a compromised moisture barrier. Well studied for soothing and antioxidant activity, making it a natural fit for a cleanser aimed at reactive skin.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"sj-active\"\u003e\n      \u003cdiv class=\"sj-active-top\"\u003e\n        \u003cdiv class=\"sj-active-name\"\u003eCamellia Sinensis (Green Tea) Leaf Extract\u003c\/div\u003e\n        \u003cspan class=\"sj-active-tag\"\u003eAntioxidant\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cp\u003eRich in polyphenols that help regulate excess oil and calm visible inflammation, while contributing broader antioxidant support against everyday environmental stress.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"sj-active\"\u003e\n      \u003cdiv class=\"sj-active-top\"\u003e\n        \u003cdiv class=\"sj-active-name\"\u003eLauryl Glucoside + Disodium Cocoyl Glutamate\u003c\/div\u003e\n        \u003cspan class=\"sj-active-tag\"\u003eGentle Cleansing Base\u003c\/span\u003e\n      \u003c\/div\u003e\n      \u003cp\u003eA pair of plant\/coconut-derived, sulfate-free surfactants chosen specifically for a milder cleansing action than traditional sulfate systems — they lift away oil, makeup, and SPF without the aggressive stripping effect that leaves skin feeling tight.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n  \u003c\/div\u003e\n\n  \u003cp class=\"sj-label\"\u003eWho It's For\u003c\/p\u003e\n  \u003cdiv class=\"sj-forwho\"\u003e\n    \u003cul\u003e\n      \u003cli\u003eSensitive or reactive skin\u003c\/li\u003e\n      \u003cli\u003eRedness-prone or easily-flushed skin\u003c\/li\u003e\n      \u003cli\u003eDry or dehydrated skin types\u003c\/li\u003e\n      \u003cli\u003eCompromised or weakened skin barrier\u003c\/li\u003e\n      \u003cli\u003eAnyone reacting to their current cleanser\u003c\/li\u003e\n      \u003cli\u003eFragrance-sensitive skin\u003c\/li\u003e\n      \u003cli\u003eFirst cleanser after an oil cleanse\u003c\/li\u003e\n      \u003cli\u003eDaily AM cleansing (bare-face mornings)\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"sj-skip\"\u003e\n    \u003cstrong\u003eWho might want something else:\u003c\/strong\u003e if you wear heavy, long-wear, or waterproof makeup daily, this cleanser is gentle by design and works best as a second-step cleanser after an oil-based first cleanse rather than a single-step makeup remover. Pair it with an oil or balm cleanser at night for full removal.\n  \u003c\/div\u003e\n\n  \u003cp class=\"sj-label\"\u003eHow To Use\u003c\/p\u003e\n  \u003cdiv class=\"sj-howto\"\u003e\n    \u003cdiv class=\"sj-step\"\u003e\n      \u003cdiv class=\"n\"\u003e1\u003c\/div\u003e\n      \u003cdiv class=\"t\"\u003e\n\u003cstrong\u003eWet Your Face First\u003c\/strong\u003eSplash face with lukewarm water before dispensing — this helps the pre-whipped foam spread evenly.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sj-step\"\u003e\n      \u003cdiv class=\"n\"\u003e2\u003c\/div\u003e\n      \u003cdiv class=\"t\"\u003e\n\u003cstrong\u003eDispense 1–2 Pumps\u003c\/strong\u003eThe foam comes out already built — no need to work it up further with a net or your hands.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sj-step\"\u003e\n      \u003cdiv class=\"n\"\u003e3\u003c\/div\u003e\n      \u003cdiv class=\"t\"\u003e\n\u003cstrong\u003eMassage Gently, 30–60 Seconds\u003c\/strong\u003eUse light circular motions across the face, avoiding the eye area. Let the low-friction foam do the work rather than scrubbing.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sj-step\"\u003e\n      \u003cdiv class=\"n\"\u003e4\u003c\/div\u003e\n      \u003cdiv class=\"t\"\u003e\n\u003cstrong\u003eRinse With Lukewarm Water\u003c\/strong\u003eHot water strips the barrier further — lukewarm is gentler and more consistent with the formula's purpose.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sj-step\"\u003e\n      \u003cdiv class=\"n\"\u003e5\u003c\/div\u003e\n      \u003cdiv class=\"t\"\u003e\n\u003cstrong\u003ePat Dry, Then Continue Your Routine\u003c\/strong\u003eFollow immediately with toner while skin is still slightly damp to lock in moisture.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"sj-tips\"\u003e\n    \u003cdiv class=\"tp-title\"\u003ePro Tips\u003c\/div\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eDouble cleanse at night:\u003c\/strong\u003e use an oil or balm cleanser first to break down SPF and makeup, then follow with this as your water-based second step.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eUse it AM and PM:\u003c\/strong\u003e gentle enough to be your only cleanser in the morning, and your second-step cleanser at night.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSkip the hot water.\u003c\/strong\u003e Lukewarm water alone preserves more of the barrier benefit this formula is built around.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003ePair with the rest of the Soon Jung line\u003c\/strong\u003e (toner, serum, cream) if your skin is actively reactive — the line is formulated to layer without conflicting actives.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eDon't over-cleanse.\u003c\/strong\u003e Twice daily is enough; more frequent washing works against what a low-pH formula is trying to protect.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"sj-label\"\u003eFrequently Asked Questions\u003c\/p\u003e\n  \u003cdiv class=\"sj-faq\"\u003e\n    \u003cdiv class=\"sj-qa\"\u003e\n      \u003cdiv class=\"q\"\u003eWill a cleanser this gentle actually get my skin clean?\u003c\/div\u003e\n      \u003cdiv class=\"a\"\u003eYes — the gentleness comes from the surfactant choice and pH, not from cleansing power being diluted. Lauryl Glucoside and Disodium Cocoyl Glutamate are effective at lifting oil, sweat, and light makeup; they're simply less aggressive than sulfate-based surfactants, so they clean without over-stripping. For full makeup or SPF removal, pair with an oil cleanser first.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sj-qa\"\u003e\n      \u003cdiv class=\"q\"\u003eI have sensitive skin and fragrance triggers me. Is this actually fragrance-free?\u003c\/div\u003e\n      \u003cdiv class=\"a\"\u003eYes. The formula contains no added fragrance and no essential oils — it has a neutral, largely scent-free profile straight from its 13 ingredients rather than a \"fragrance-free\" claim built on masking scents.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"sj-qa\"\u003e\n      \u003cdiv class=\"q\"\u003eCan I use this every day, both morning and night?\u003c\/div\u003e\n      \u003cdiv class=\"a\"\u003eYes, that's how it's designed to be used. The low-pH, sulfate-free formula is specifically built to be gentle enough for twice-daily use without cumulative barrier damage, which is the main problem with higher-pH cleansers used this often.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"sj-inci\"\u003e\n    \u003cdiv class=\"i-title\"\u003eFull Ingredient List (INCI)\u003c\/div\u003e\n    \u003cp\u003eWater, Glycerin, Sorbitol, Propanediol, Lauryl Glucoside, Disodium Cocoyl Glutamate, Panthenol, Madecassoside, Camellia Sinensis (Green Tea) Leaf Extract, Butylene Glycol, Citric Acid, Glyceryl Caprylate, Ethylhexylglycerin. Ingredients are subject to change at the manufacturer's discretion — always confirm against current packaging.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"sj-label\"\u003eProduct Details\u003c\/p\u003e\n  \u003ctable class=\"sj-specs\"\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n\u003ctd\u003eBrand\u003c\/td\u003e\n\u003ctd\u003eETUDE (Soon Jung line) — South Korea, Est. 1985\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eSoon Jung pH 6.5 Whip Cleanser\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eNet Weight\u003c\/td\u003e\n\u003ctd\u003e150ml \/ 5.07 fl oz\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFormula pH\u003c\/td\u003e\n\u003ctd\u003e6.5 (weakly acidic)\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eKey Actives\u003c\/td\u003e\n\u003ctd\u003ePanthenol, Madecassoside, Camellia Sinensis Leaf Extract\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eNaturally-Derived Content\u003c\/td\u003e\n\u003ctd\u003e98.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eSkin Type\u003c\/td\u003e\n\u003ctd\u003eAll skin types · Especially sensitive, reactive, redness-prone, dry\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eFree Of\u003c\/td\u003e\n\u003ctd\u003eFragrance, dye\/colorant, mineral oil, silicone, sulfate surfactants, paraben, animal-derived ingredients\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eTexture\u003c\/td\u003e\n\u003ctd\u003ePre-whipped foam, dispensed ready-to-use\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eCountry of Origin\u003c\/td\u003e\n\u003ctd\u003eRepublic of Korea\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd\u003eUsage\u003c\/td\u003e\n\u003ctd\u003eAM \u0026amp; PM · First step (AM) or second step after oil cleanse (PM)\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/tbody\u003e\n  \u003c\/table\u003e\n\n  \u003cdiv class=\"sj-auth\"\u003e\n    \u003cdiv class=\"sj-auth-inner\"\u003e\n      \u003cdiv class=\"sj-auth-icon\"\u003e🛡\u003c\/div\u003e\n      \u003cdiv class=\"sj-auth-text\"\u003e\n        \u003cstrong\u003e100% Authentic — Buyer Protection Notice\u003c\/strong\u003e\n        All MIMOMART products are 100% authentic, sourced directly from the brand or authorized distributors. Please be cautious of listings offering suspiciously low prices or shipping directly from unauthorized third-party sellers in Asia — these are frequently counterfeit, expired, or diverted gray-market stock with no guarantee of safety or authenticity.\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\n\u003c\/body\u003e","brand":"MIMO MART","offers":[{"title":"Default Title","offer_id":45885090365542,"sku":null,"price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/7712\/0614\/files\/41nFfHwud_L._AC_UF1000_1000_QL80.jpg?v=1782941276","url":"https:\/\/mimomart.com\/products\/etude-soon-jung-whip-cleanser-150ml","provider":"MIMO MART","version":"1.0","type":"link"}